The overhype cupcake craze failed to impress me. I went inside to get a bday treat for myself but after seeing the rather too big and piled sky high with icing cupcakes (I've been known to scrape off icing and whip cream- unnecessary fats that I don't enjoy eating) I just decided to take a photo and go. A good case study about how this shop started and how it became famous but don't be fooled with the cupcake hype.